Immersive shows in impressionist mode.
Immersive shows: an artistic and sensory revolution.
A brief history of immersive entertainment.
The idea of immersing the audience in a work of art goes back many centuries. In ancient times, Greek and Roman theaters were already seeking to transport audiences into the heart of epic tales, thanks to elaborate scenography and powerful narratives. However, the modern concept of immersion has its roots in the 19th century with panoramas, vast circular paintings that plunged spectators into the middle of landscapes or historical battles.
The emergence of digital technologies enabled a radical transformation of this approach in the 2000s. Works like Sleep No More in New York, where spectators wander freely through interactive sets, or exhibitions like Van Gogh Alive, which use monumental video projections, embody this new wave of immersion. Unlike conventional forms, these shows don’t simply tell a story; they transform the spectator into the main actor, free to discover, interact and appropriate the experience.
Fundamental differences with film and photography.
The photographic challenge of immersive shows.
The art of photographic impressionism.
The ultimate goal of immersive shows.